January 5, 2011

Progress in Fight Against Mobile Ad Trailers

The following is an edited version of a press release issued by Councilman Grieg Smith's office:

In a major victory for the community, the City began towing mobile advertising trailers from L.A. streets after Councilman Smith’s legislation to regulate the blight of unhitched trailer billboards went into effect on Jan. 1, 2011.

“This is a huge success in our efforts to protect the quality of life in our community,” Councilman Smith said. “This ordinance is long overdue, but now with local control over this issue, we can finally rid our streets of these nuisances.”

Smith's motion to have the City Attorney immediately begin drafting an ordinance to strictly regulate the mobile advertising trailers was approved by City Council on Friday, Dec. 17, 2010. On Thursday, Sept. 30, 2010 Gov. Arnold Schwarzenegger signed AB 2756 into law, a bill by Assemblyman Bob Blumenfield that allows Los Angeles to ban or regulate the mobile advertising trailers that have become a plague on San Fernando Valley streets. To see the full ordinance, visit http://clkrep.lacity.org/onlinedocs/2009/09-2140-s1_ord_181495.pdf

The weekend that the enforcement action began, more than a dozen unhitched advertising trailers were impounded and towed and over 30 were cited. Owners of the trailers face misdemeanor fines from $250 to $1,000 and up to six months in jail.

To report a mobile ad trailer, call the DOT Parking Enforcement Communications Division at 818-752-5100 or 213-485-4181. Immediately Press "2" to report a parking violation. Be ready to provide the trailer license plate number and the street block location.

1 comment :

  1. Even if this is illegal, there are still many people who does this. As a copywriter at small advertising agencies, I do hope that there'd be more forces to stop this type of advertising.


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